MA thesis

Redesign of the brand Mercedes-Benz Style
2 design concepts
UI Design Graphic Design
2023

Many brands are increasingly focusing on collaborations with other brands, including Mercedes-Benz. One successful collaboration was with the recently deceased Virgil Abloh and his brand "Off-White". Over ten years ago, the brand Mercedes-Benz Style emerged as an independent design agency. This is to be revived with a redesign. For this I developed two design concepts: The Design Studio embodies a brand-oriented and minimalist implementation, Luminous stands as a contrast to this and is more detached from the CD guidelines.

Concept 1
The Design Studio



Concept 2
Luminous
Animation – Animation –

The master thesis was done independently and not in cooperation with Mercedes-Benz AG.

Next Projects:
Pattern Animation